Any time a photographer talks about focus, it’s an inevitable pun. Focus, haha, get it? Like a camera?!

This isn’t a pun, and it isn’t a joke. This is our life, and we’ve realized that, for far too long, we haven’t been  focused quite properly.

When it comes to our business, we’ve been fixated on simply making things happen for the sake of feeling like we’re moving forward. Growing, developing our skills, lining up more jobs. But what we’ve realized is that we haven’t paid enough attention to making sure we’re doing things the right way. When it comes to a couple’s life — and our business is a very, very big ginormous part of our life, as any small business owner can attest — there is absolutely a right direction, and everything else is the wrong direction. We need to make sure we — and this business — are headed in the right direction.What we’re doing to make that happen is a multi-step process. First, we’ve been honing what exactly it is that we want to do with our lives. Where do we want to be in twenty years? How do we want to fill those twenty years? How have we been blessed and equipped to serve? Second, we’ve been redefining what we want our business to be as we catalog what we love about being photographers, what we don’t love quite as much, what we really don’t enjoy at all, and what will be most likely to help us achieve the life we want. From there, we’re developing a course of action — the road map to take us, and this business, to the destination we have in mind, and along the path that we believe will not only provide the most accurate, but the most enjoyable route.

One step we are taking with this refocusing is that I will be scaling back my blogging, at least for the rest of January, and perhaps indefinitely. For the time being, I will now be blogging every Monday, Wednesday, and Friday, with occasional extra posts in between. Maybe I’ll come back to blogging five days a week. Maybe I’ll find that my time and creativity are better spent elsewhere, because during the past two years that I’ve been blogging five days a week, there are so many projects that I’ve had to leave untackled, I’m thrilled to be able to dedicate more hours and energy to them now!

For us, this process of refocusing always feels as if it’s still in the early stages — but every bit of it has been necessary to bring us to where we are now, actively redefining and reworking the way we run our lives and our business. Even as we move forward and make great strides toward our goal, we know it might always feel like a process that’s just beginning, but that’s okay, too. Because we are always so excited to begin.

~ Laura